About Us

About Us

Our journey began from our core values of SR Deluxe Variety Centre, Nandigama (Family Owned Business), inspired by the remarkable stories of athletes and their relentless pursuit of excellence. Driven by a shared passion for sports, we set out to offer exceptional services and products across various sporting categories, including Chess, Basketball, Badminton, Volleyball, Kabaddi and Wallball.

Motivated by athletes' dedication and achievements, our family united to create SR Deluxe Sports & Services, a company that provides top-quality sports equipment and comprehensive sports services. These include event organization, coaching, and sports consultancy, all aimed at fostering a spirit of perseverance and teamwork. We strive to build strong partnerships with sports organizations, schools, and communities, inspiring and supporting the next generation of athletes.

Our journey is deeply rooted in the fun (short-term goal) and joy of sports as a hobby (long-term goal) and the dreams (long-term goal) that drive athletes to excel. We believe in the power of sports to bring happiness and fulfillment, whether it's a child's dream to become a professional athlete or an adult's hobby to stay active and healthy. By creating an environment where dreams can flourish, and hobbies are nurtured, we help people of all ages find joy and purpose in sports.

We adhere to international standards in event management, delivery, inventory management, and safe warehousing, ensuring that our services and products meet the high-valued quality standards. Our real-time technology helps us efficiently manage events, drive program launches, gather valuable customer feedback, and monitor service and program popularity, reflecting our dedication to continuous improvement and innovation.

Our journey is a testament to the power of family values, the inspiration drawn from athletes' journeys, and the joy of pursuing sports as fun, a hobby, and a dream. We are committed to creating services and products that support and enhance the sporting experiences of enthusiasts worldwide, making sports an integral and enjoyable part of their lives.